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The Importance of Employer Branding with Alexis Smith, Anheuser-Busch

The Importance of Employer Branding with Alexis Smith, Anheuser-Busch

Ahead of the summit, we sat down with EX Impact Fall Speaker Alexis Smith, Director of Employer Branding & Digital N.A. at Anheuser-Busch to discuss the impact of employer branding on the employee experience. Download this interview to learn:

  • Marketing’s contributions to developing employer brand
  • How Anheuser settled on an “escape room” theme as a creative marketing tool to increase their employer brand recognition
  • Advice for those without a formal marketing background on how to integrate employer branding into HR and culture initiatives

To receive a copy via email, please contact enquiryIQPC@iqpc.com.

Critical Touchpoints in the Employee Experience You Don’t Want to Skip

Critical Touchpoints in the Employee Experience You Don’t Want to Skip

This interactive presentation takes you on a journey through key employee touchpoints and shares best practices for leveraging each point to successfully create a positive employee experience.

Top Recommendations for Connecting Employee Engagement with the Customer Experience

Top Recommendations for Connecting Employee Engagement with the Customer Experience

In an absence of worldwide employee engagement, more companies are realizing the benefits of articulating the 'voice of the employee' in the employee lifecycle. Strategies for determining this voice are now being leveraged alongside Customer Experience’s 'voice of the customer' in an HR revolution for greater service delivery and profitability.

Ahead of the Summit, we spoke with experts for their tips and experiences in aligning the voice of the employee with the voice of the customer. Contributing experts include Niall Ryan-Jones, the Head of Employee Experience at Harrods; Alyson Fadil, the Head of People at Missguided, and Piers Robinson, Chief People Officer at Flybe.

The Psychology of Employer Branding

The Psychology of Employer Branding

Companies don’t have a lot of leeway when it comes to their standing within the community. In today's atmosphere, leaders are much more aware of their respective company’s identity and what that means. And it’s not just customers companies are worried about. It’s also the continued ability to attract desired talent.

Download the infographic to learn more about the psychology behind employer branding.

How to Hire & Retain the Right Talent in 2018

How to Hire & Retain the Right Talent in 2018

Our co-located event, HR Metrics & Analytics, created a well-rounded report on the current state of people analytics and data privacy.

In Part 1, 150+ HR leaders were surveyed across a wide range of industries to gain an understanding of the current state of people analytics. Respondents were asked to benchmark their analytics maturity level, specify how they manage employee records and data to HR activities, and describe the largest impact people analytics has had on their business. HR leaders were also asked to share current priorities and obstacles preventing the successful implementation of analytics.

In Part 2, an anonymous survey of 100+ full-time employees was conducted to gather their thoughts on data collection in the workplace. Employers are increasingly gathering data on employees–from workplace behavior to social media use and other personal information—to produce insights that benefit the business. The findings in part 2 explore employee perceptions of workplace privacy and protection in 2018. 

Workplace Privacy and Protection: How is this Impacting the Employee Experience?

Workplace Privacy and Protection: How is this Impacting the Employee Experience?

Our co-located event, HR Metrics & Analytics, created this report to raise awareness to the employee perspective of data collection in the workplace. Employers are increasingly gathering data on employees – from workplace behavior to social media use and other personal information—to produce insights that benefit the business. This raises a significant question. Is your employer watching your every move? The findings in this report explore corporate use of employee data, metrics, and analytics, and employee perceptions of workplace privacy and protection in 2018. All of which should be kept in mind to ensure a positive employee experience. 

EX Impact Past Presentations

EX Impact Past Presentations

In preparation for the EX Impact Fall Summit, taking place September 24 - 26 in San Diego, we wanted to exclusively share these past presentations with you. Below you will find expert content on: 

  • Think Like an Architect: Putting the 'Experience' Into "Employee Experience"
  • Case Study: Nokia's Multifaceted Approach to Sustaining Cultural Cohesion Through Times of Change and Upheaval 
  • Case Study: How HP Developed It's Culture as a Movement, Not a Mandate
  • Surveys, Action Planning, & More - Staying Agile in Your Engagement Practices 
  • Take Your Employer Brand and Employer Value Proposition to the Next Level 

Mapping Out The Employee Journey

Mapping Out The Employee Journey

The lifeblood of the organisation is the employee, making employee journey-mapping a crucial part of the HR toolset. You can take the employee experience journey on your own terms with this zoom-able and interactive Prezi presentation. With real world examples and data featuring engagement, the Employee Journey prezi will take you from the candidate stage, to their onboarding, training, and upwards to their promotion or exit interview. An employee's journey through an organisation can enhance their engagement, loyalty and brand delivery. Be with them on their journey, today.

To receive this piece via email, please contact us at enquiry@iqpc.com with title listed in the subject line.


Join us at EX Impact this September 24 - 26 in San Diego, CA!

Meet Our Previous Keynote: Sjoerd Gehring, Global VP, Talent Acquisition & Employee Experience at Johnson & Johnson

Meet Our Previous Keynote: Sjoerd Gehring, Global VP, Talent Acquisition & Employee Experience at Johnson & Johnson

Ahead of EX Impact Fall 2018, we wanted to share an interview with our previous keynote, Sjoerd Gehring, Global VP, Talent Acquisition & Employee Experience at Johnson & Johnson to learn more about J&J's integrated approach to employee experience and recruiting. Get the inside scoop on best practices for measuring the ROI of EX, why EX initiatives fail and how disruptive technology (i.e. robotics, AI, etc.) will transform the workplace in years to come.

EX Impact Past Speaker Lookbook: Hear from Employee Experience Leaders from Charles Schwab, Chevron, HP and more!

EX Impact Past Speaker Lookbook: Hear from Employee Experience Leaders from Charles Schwab, Chevron, HP and more!

Hear from the 2018 EX Impact speaker faculty and learn about their top strategic priorities, KPIs and major projects they’re working on in 2018. This past speaker lookbook includes perspectives from:

  • Sarah Main, Head of Employee Experience, Corporate  Social Responsibility, Culture & Diversity, LOGMEIN
  • Sam Young, Global Employee, Engagement Lead, AVANADE
  • Angela Heyroth, Managing Director, Employee Experience, Charles Schwab
  • Cile Lucas, Global Employee Engagement Manager, HPE
  • Erin Husenaj, VP, Corporate Communications Manager , TD Bank
  • Nannette Duncanson, VP, Employee Experience &  Communications, TD Bank
  • Luciana Duarte , VP & Global Head of Employee Comms, Engagement, and Culture, HP, INC.
  • Victoria Blanshteyn, Employee Sentiment & Insights–Planning Analytics & Reporting, Organizational Capability, Chevron