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Take Your Employer Brand and Employer Value Proposition to the Next Level

Take Your Employer Brand and Employer Value Proposition to the Next Level

Just as honing in on customer segmentation is key to delivering a customized experience, understanding how your organization’s narrative differs across your target groups—from potential to current to former employees—is critical to building a cohesive employer brand. In this presentation from Sarah Main, Head of Employee Experience, Corporate Social Responsibility, Culture & Diversity at LogMeIn look into a deep dive into both internal and external platforms for communicating your brand and EVP, including how to:

  • Develop a strong and well-defined EVP that compliments the heritage and culture of your organization
  • Incorporate your Employer Brand as a tool to manage perceptions and align employee behavior
  • Leverage applications like Slack, Hipchat, Yammer, Google Hangouts and more to improve internal communications



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