Take Your Employer Brand and Employer Value Proposition to the Next Level
Just as honing in on customer segmentation is key to delivering a customized experience, understanding how your organization’s narrative differs across your target groups—from potential to current to former employees—is critical to building a cohesive employer brand. In this presentation from Sarah Main, Head of Employee Experience, Corporate Social Responsibility, Culture & Diversity at LogMeIn look into a deep dive into both internal and external platforms for communicating your brand and EVP, including how to:
- Develop a strong and well-defined EVP that compliments the heritage and culture of your organization
- Incorporate your Employer Brand as a tool to manage perceptions and align employee behavior
- Leverage applications like Slack, Hipchat, Yammer, Google Hangouts and more to improve internal communications
Please note: That all fields marked with an asterisk (*) are required.